Alright, let’s have a little heart-to-heart.
You didn’t pour your soul into this business just for your website to sit there like a pretty little placeholder, right? Your site should be doing some serious heavy lifting—bringing in leads, building trust, and making it easy for people to pay you.
But if your DMs are dry and your inbox is quieter than a Tuesday night on LinkedIn, your website might be the problem. 😬
Here are 5 common (and fixable!) mistakes that are costing you clients—and how to flip the script fast.
- 1. You’re Making It All About You
Harsh truth? Your website isn’t actually about you. It’s about your dream client—their problems, their desires, and how you’re the badass who can help them.
If your homepage starts with “Hi, I’m so-and-so, and I love helping…”—we’ve got a problem.
Fix it:
Lead with what’s in it for them. Get super clear on the transformation you offer and make sure it’s front and center, preferably in big, bold letters.
2. No Clear Call to Action (a.k.a. “What Do I Do Next??”)
People are lazy. Not because they’re dumb, but because we’re all juggling 97 tabs in our brains. If your site doesn’t guide them like a GPS from curious to client, they’ll bounce.
Fix it:
Pick ONE primary goal (book a call, buy a template, sign up for your freebie) and make it obvious. Like “can’t-miss-it” obvious. Buttons, banners, bold links—get friendly, not fancy.
3. It’s Giving DIY Vibes
Look. We all start somewhere, and scrappy beginnings are nothing to be ashamed of. But if your website still looks like a 2012 blogger template with six fonts fighting for attention… clients won’t trust you to handle their business.
Fix it:
You don’t need a $10K custom design. Grab a strategically built Showit template (like mine 👀) that does the visual heavy lifting and keeps things cohesive, pro, and on-brand.
4. Mobile? What Mobile?
Your site might look stunning on your laptop—but if it’s a hot mess on your phone, you’re losing out. Most of your clients are finding you on mobile first, not desktop.
Fix it:
Pull your site up on your phone right now. Does the text cut off? Do buttons work? Is it easy to scroll and skim? If not—fix that ASAP. (Good templates make this easy, btw.)
5. You’re Hiding the Good Stuff
Your offers? Tucked away in some mystery menu. Your bio? Vague and full of fluff. Your contact form? Basically a scavenger hunt.
Fix it:
Don’t be shy. Make your services clear. Make your process simple. Make it EASY to work with you. If your dream client lands on your site and thinks, “Omg, she gets me”—you’ve nailed it.
Your website is your 24/7 salesperson.
If it’s not converting, it’s not doing its job—and neither are you.
But the good news? You don’t need to blow everything up.
Small, intentional tweaks = big energy shifts (and more dreamy client inquiries).
Want help figuring out exactly where your site’s falling flat?
Download my free DIY Website Audit and spot what’s working, what’s hurting, and what needs a glow-up—today.
👉 Snag your free Website Audit here
Because your next level? It’s one smart website away.
