I’m Emily—but everyone calls me Em. I’m a Southern girl with a Fine Arts + design background, a wicked sense of humor, and a love for the little details (like the perfect font—because yes, that stuff matters).

But here’s the real talk: I haven’t always had it together when it comes to branding and websites. I know what it feels like to have a vision for your business but zero clue how to bring it to life online. I’ve been stuck in the “DIY until it looks right” cycle—and spoiler alert—it never really looked right. That messy, frustrating season is exactly why I’m so passionate about helping other strong women who are ready to level up but feel like their brand is holding them back.

What I Do

Through EmFutral Creative, I help women coaches, service providers, and creatives ditch the stress of figuring it out alone. I take your brilliance—the skills, the knowledge, the passion—and package it into a brand and website that’s not just pretty, but powerful. The kind of site that feels so you and effortlessly attracts the clients you’ve been dreaming of.

How I Got Here

My path to design wasn’t a straight line. I’ve done daycare photography, worked in sales, and even helped people choose the perfect tile (patience level: expert). Every step taught me something—how to stay creative, how to listen, how to make details matter. Now I bring all of that to the table, mixing strategy with design magic to give you the confidence to show up like the boss you are.

Beyond the Screen

When I’m not knee-deep in fonts and layouts, you’ll probably find me outdoors—fishing, walking, or just soaking up the sunshine. I’m a fantasy bookworm, a Harry Potter nerd (Hufflepuff, obviously 🖤💛), and I will unapologetically geek out about dinosaurs. On any given night, you might also catch me in the kitchen testing out new recipes or hanging out with my four-pawed kids (who definitely run the house).

Why Work With Me

Because I get it. I’ve been where you are—ready for more, but feeling stuck behind a brand that doesn’t match the level you’re operating at. My job? To make sure your visuals finally match your vision. Together, we’ll create a brand and website that feels confident, strategic, and magnetic—without the overwhelm.