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DIY Website Audit
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For Erin’s redesign, I took her brand from “cute Canva starter era” to “oh damn, she’s the real deal.” She already had a fun, friendly vibe that screamed supportive and trustworthy, so I didn’t scrub that out—I refined it and made it look intentional instead of accidental. I updated her colors so they flowed together instead of fighting for attention, and reworked her logo to match where she’s actually going: Wiley Strategic Solutions, the strategic partner who doesn’t just make a plan—she jumps in and implements it. The result? Still warm, still colorful, still full of personality… just way more polished, professional, and aligned with the clients she wants to attract. The brand now says, “I’m not your VA—I’m your behind-the-scenes powerhouse who makes your business run smoother than your favorite iced latte.”
The Project:
For Savory Blends Tea Co., I took a brand that already had heart, community, and incredible product—and gave it the visual experience it deserved. The business is so much more than loose-leaf tea; it’s connection, intention, and storytelling in a cup. But the visuals weren’t communicating that level of premium magic yet. So I refined the brand to feel cohesive, elevated, and instantly “oh wow” while still staying true to its warm, welcoming roots. Think: sophisticated typography, mint and neutral tones, and a look that says “premium experience” before anyone even takes a sip. Because Savory Blends isn’t trying to compete with the $4 grocery store tea aisle—they’re booking weddings, corporate activations, curated tea parties, and clients who respect the craft and don’t blink at the quote. The new brand is polished, sensory, and ready to attract the dream projects that match the quality they’re already delivering.
The Project:
I designed a calming, grounded, and strategic website for Terra Lux Healing that visually reflects her role as the guide through her clients’ “fog.” The clean, earthy layout gives space to breathe, while soft imagery and warm typography evoke trust and clarity. With sections that highlight mindset coaching and business strategy, the site clarifies how she supports bold, growth-minded coaches and creatives who are ready to align their energy and their business. The result? A brand experience that whispers “deep transformation is possible”—without the chaos, just real clarity, steady momentum, and a sense that you’re never navigating your journey alone.
The Project:
For this VA mockup, I wanted to create a clean, modern site that instantly says: “I’m organized, strategic, and absolutely worth the investment.” No clutter, no chaos — just a polished online presence that makes a potential client think, “Yes, this is the woman who’s going to get my business together.” I designed a layout with plenty of white space, confident typography, and a structure that guides visitors through the story: who she is, how she helps, what she offers, and why she’s the right choice. The result is a professional but personable website that positions her as the behind-the-scenes powerhouse every creative entrepreneur wants in their corner.
The Project: